Business Ideas & Thoughts

Journey of Entrepreneurship

Have you made the conscious decision to jump into entrepreneurship? Many books and articles have been published in regards to entrepreneurship. I'm not sure that I can share with you anything that has not already been said. What I can do is draw from my own experience...

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Overcoming Failure

Being challenged in life is key to being better at anything that we set out to do. Too often we clam up once we're told that we aren’t needed or we feel others don’t see the value in us. It is easy for us to get upset, get quiet, and hold a grudge towards the person...

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Why I Write

Growing up I always teetered on creativity. I loved to draw and doodle. I never put much of a focus on it so I never became an artist. I just loved to have a pen in my hands. I loved creative writing, but I hated being forced to write for an assignment. When I had a...

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The Value of Brand Influencers

We all know how valuable our sales team is. They are the ones out there pounding the pavement, meeting with buyers, influencing purchasing decisions, educating the retailers, and making sure our product is seen on the shelves. We know how important our e-commerce...

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Here’s to new adventures!

In 2009 I sat in my cousin’s living room and he showed me what he was working on with running shoes. I tested the concept for myself and fell in love right away. It seemed right. The science and technology (or lack thereof) made sense. It was something that I felt...

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What Business Can Learn from the Warriors 73 Win Season

I’d love to get an inside look into the locker room of the Golden State Warriors. After pushing the envelope in their championship season last year and winning 67 games they saw that they could only get better. I imagine that the Coach Kerr's preseason pep talk went...

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Focusing on Our Strengths

Growing up in the Church of Jesus Christ of Latter-day Saints I always learned the verse of scripture written by the prophet Moroni in Ether 12:27.  And if men come unto me I will show unto them their weakness. I give unto men weakness that they may be humble;...

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Building A Global Brand

In 2009 when we started Altra we always had great ambitions. We wanted to sweep the running community with Zero Drop™, FootShape™ shoes across the globe. Ever since the beginning of the brand we wanted to be able to get out and compete with the big boys in the running...

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The Power of Focus to Achieve Your Dreams

In society today there are so many different distractions that call for our attention. We have mundane tasks at work, mindless games on our phones, social networks and random cat videos on YouTube. With so much vying for our time and attention how do we find a sense...

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