September 3, 2016 – Catching Up

Labor Day weekend is here. We didn’t do too much “going away” but we got one night of camping in up at Powder Mountain for my daughter’s first ever mountain bike race. We then played at Pineview Reservoir and Swiss Days in Midway before I rode... read more

Business Articles

Here’s to new adventures!

In 2009 I sat in my cousin’s living room and he showed me what he was working on with running shoes. I tested the concept for myself and fell in love right away. It seemed right. The science and technology (or lack thereof) made sense. It was something that I felt... read more

What Business Can Learn from the Warriors 73 Win Season

I’d love to get an inside look into the locker room of the Golden State Warriors. After pushing the envelope in their championship season last year and winning 67 games they saw that they could only get better. I imagine that the Coach Kerr’s preseason pep... read more

Focusing on Our Strengths

Growing up in the Church of Jesus Christ of Latter-day Saints I always learned the verse of scripture written by the prophet Moroni in Ether 12:27.  And if men come unto me I will show unto them their weakness. I give unto men weakness that they may be humble;... read more

Building A Global Brand

In 2009 when we started Altra we always had great ambitions. We wanted to sweep the running community with Zero Drop™, FootShape™ shoes across the globe. Ever since the beginning of the brand we wanted to be able to get out and compete with the big boys in the running... read more

The Power of Focus to Achieve Your Dreams

In society today there are so many different distractions that call for our attention. We have mundane tasks at work, mindless games on our phones, social networks and random cat videos on YouTube. With so much vying for our time and attention how do we find a sense... read more

Jesus, My Father, The CIA, and Me by Ian Morgan Cron

I always enjoy reading biographies and learning about the lives of others. It is great to get a look under e hood to see how people tick. I love biographies written by third party individuals because you get to know how others saw the individual. Content also can come... read more

Looking Ahead to an Excellent 2016

As we now put 2015 in the rear view we have time to reflect on the past and look forward to the future. You may have spent some time last night, or will do so this weekend, in reflecting with family and friends. You may make a list of resolutions to make this year... read more

7 Reasons Why I Love Evernote

I am a big fan of going paperless. I think that there are two things that we can do away with in this world, checks and printers. We are beyond that now. Majority of individuals have smartphones or tablets and can sign any document electronically. Documents can be... read more

The Logo Isn’t The Brand

If you think your brand is your logo, colors and company name then you’re missing the mark. I have met too many individuals that believe the logo should be THE predominant piece in marketing. If your name isn’t said so many times then the consumer will... read more

Building Good Habits

Growing up I was the one that mom had to come in to wake up many times to get me to wake up for school. It was like pulling teeth to get me to study. I didn’t like to read that much though my mother was an avid reader and had a vast library of classic... read more

Start Now!

Stop waiting! If you have an idea or a desire to go into business then you need to get started right away! There is no more excuses to wait. I want to encourage you to chase your dreams and go get after whatever it is that you desire. There is no better time to start... read more

My Adventures

Visiting Multnomah Falls

What’s a trip to Portland and the Columbia Gorge with Multnomah Falls?  These falls aren’t the largest or widest, but they certainly are iconic. The view from the highway is good, but it is worth fighting the crowds to see it from the base and the... read more

Running Olympic National Park

I am an adventure runner. While working expos and talking with interested customers with Altra I would often here the response, “Oh, I’m not a runner.” I’d then ask how much they do run and I’d hear, “oh, only a few miles 2-3 times... read more

Seattle Tour on Northwest Road Trip

Today’s video blog recaps the fourth day of our Northwest road trip as a family. After an adventurous night spent in a Washington State rest stop, we continued on to Seattle to enjoy some culture, heights, ice cream, fish throwing and more. After Seattle we made... read more

Exploring Mt. Rainier National Park

A glorious and rainy day was spent in Mt. Rainier National Park. En route to Seattle we wanted to make the most of the adventure. We decided instead of the quicker trip up through Boise, Tri-Cities, and Snoqualmie, we would go up through Missoula down to Yakima and up... read more

Family Backpacking in the Uintahs

One of my favorite places in Utah to spend hot summer days is two hours outside of Salt Lake City in the Uintah National Forest. Here we are able to escape the heat, get out of the smog, and commune with nature. Every year the crowds seem to get larger, but there are... read more

Here’s to new adventures!

In 2009 I sat in my cousin’s living room and he showed me what he was working on with running shoes. I tested the concept for myself and fell in love right away. It seemed right. The science and technology (or lack thereof) made sense. It was something that I felt... read more

Spring Running

This time of year is such a great time. A wonderful ski season has wrapped up and the trails are drying out. The snow is melting off of the jagged peaks and they are starting to call. I am really excited to start running peaks again. It’s now that I can get up... read more

Catching up with Jason Schlarb on Ski Hardrock

This week had the privilege to catch up with Altra Athlete, Jason Schlarb and discuss his Hardrock ski touring adventure this past weekend. It was so much fun hearing of his adventure and being able to interview him then write up his adventure. Check it out on the... read more

Religious Content

Temples and the Sabbath

We are privileged to travel around this beautiful earth. Each time we do, we seek out His house. Each of the Lord’s temples are magnificent, unique and beautiful. But the real beauty lies in the blessings and covenants within their sacred walls by the... read more

Ether 12:28

As I wrote my latest post it brought me to reflection of the conversation that Moroni has with the Lord in Ether 12. The conversation of Moroni’s weakness discusses his strength of speaking but weakness in writing. The Lord then teaches us an important principle... read more

Focusing on Our Strengths

Growing up in the Church of Jesus Christ of Latter-day Saints I always learned the verse of scripture written by the prophet Moroni in Ether 12:27.  And if men come unto me I will show unto them their weakness. I give unto men weakness that they may be humble;... read more

1 Peter 1:3

“Blessed be the God and Father of our Lord Jesus Christ, which according to his abundant mercy hath begotten us again unto a lively hope by the resurrection of Jesus Christ from the dead” 1 Peter 1:3 I love what God has created for us, but best of He... read more

Building Good Habits

Growing up I was the one that mom had to come in to wake up many times to get me to wake up for school. It was like pulling teeth to get me to study. I didn’t like to read that much though my mother was an avid reader and had a vast library of classic... read more

A Broken Bow

Amidst this great journey in the wilderness known as mortality we each must face our growing moments and moments of trial. This past week was one such blow to our family. Everyone’s health is okay and yes, there are many more that have to deal with much bigger... read more

Featured Fly Patterns

Little Yellow Stone Nymph – Fly Pattern of the Week

If you are not yet seeing Salmonflies hatching on your waterway then dip in the seine and check for the crawlers. These nymphs will start migrating 2-3 weeks before the hatch so you may want to go underneath. Often these are black and yellow or golden depending on...

Yellow Sally Stimulator – Fly Pattern of the Week

A few weeks ago I posted the Yellow Sally dry fly pattern. This has done really well for me! Another great pattern that I will fish throughout the summer and into early fall is the Stimulator and this Yellow Sally version puts a good twist on the traditional. With a...

Henry’s Fork Salmonfly – Fly Pattern of the Week

Another great amongst the Salmonfly patterns is the Henry’s Fork Salmonfly. You can tie this as large as size 6 or even 4 if there are really big bugs flying around or down to a size 14 for the smaller hatches in some tributary waters. Give this a tie and go...